Client Profile: League Eight


I designed this logo for an up-and-coming new company entitled “League Eight”.  I was particularly interested in working visually with the number eight due to its symbolism that relates to infinity, and life & death.  My client was clear from the start that they wanted a sleek and simple logo design.  I proceeded to draft up concepts in my notebook, and then prepared these three initial concepts to get feedback from the client: (click for a closeup)

My client was most drawn to the middle logo, but asked if I could change it up a little.  I proceeded to add a small point at the top and bottom of the outer rings of the eight. He particularly liked the points, finding them reminiscent of a flower petal.  Next came a request for “Estd 2015” in small type under the logo, which created a nice typographic contrast.  Unsure about the font choice he asked to see the eight in a more modern font, so I prepared four options with varying typography in each.  I also decided to desaturate the gold to lessen the contrast, and added a slightly weathered background with strong cement-like lines cast behind a vignette.  Here’s how it turned out:

After careful consideration with his colleagues, he realized that he preferred the style of the initial typography.  I would have to agree with his opinion.  And there you have it:

Elite Web Design

Author Elite Web Design

We specialize in cutting edge Web Design, Premium SEO Services, and Ecommerce integration. With over 16 years of graphic design experience, we're also skilled in Branding and Logo Design. Check out our full website design services here.

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